The purpose of the Platteville Dairy Days Ambassador is to serve as the “face and voice” of the Platteville Dairy Days celebration. The Ambassador will attend festivals, functions, and events throughout southwest Wisconsin to promote the Platteville Dairy Days celebration as well as agriculture tourism in southwest Wisconsin. The Ambassador will assist the promotion committee with advertising and social media posts. During the Dairy Days weekend, the ambassador will assist or make appearances at many of the celebration activities